Sasha Crabtrey is the President and Founder of Remote COO, a fully remote team of highly skilled operational professionals specializing in strategies that empower growth. She is passionate about providing cost-effective, administrative, marketing, and business strategy support services to small businesses and nonprofits, allowing business owners and executive directors to work ON the business instead of IN it. Remote COO takes a proactive approach to transforming their clients’ goals and ideas into action through a collaborative process while embracing the company’s core values of Faith, Integrity, Quality, Relationship, and Leadership. Sasha always leads by example, providing direction and development to ensure the team is equipped to deliver exceptional results.
Sasha’s business mind shone early in her childhood as she often played office and managed a small but mighty squad of siblings and friends as her pseudo-operations team. As she grew older, she took jobs supporting small businesses and continually found opportunities to work with entrepreneurs from middle school through college.
As Sasha progressed from one position to the next, first in corporate admin, and finally as the director of operations for a nonprofit organization, she realized her organizational prowess and project management skills allowed her to increase efficiencies and take on more responsibilities while maintaining a high level of service. Her impeccable listening skills and natural curiosity led her to ask just the right questions and allowed her to build strong relationships and collaborate with others along the way. She also realized that she could successfully and efficiently help business owners manage their businesses without needing to share an office space. She recognized her ability to provide the high level of support entrepreneurs and nonprofits needed fractionally, and so, in 2006 Remote COO was born.
As a solopreneur, Sasha was managing an overly full load of small business clients well into the first five years of her business. She was burning the candle at both ends, her family was being affected by her long hours spent supporting her clients, and she knew she needed to hire a Sasha of her own! As she hired and trained contractors, she realized she had developed the framework and processes necessary for the foundational support that solopreneurs and small businesses need to maximize their focus on their expertise. She says, “The continual goal is to make the business work for you.”
Sasha has a Bachelor of Business Administration degree from Texas A&M University Mays Business School with a concentration in management. She completed the Goldman Sachs 10,000 Small Businesses Program in the Fall of 2019. Sasha was featured in the Houston Business Journal in 2013 in the Strategies section as the “Stand-by Assistant” and has been a guest on several podcasts, including Aggie Growth Hacks. And when she is away from work, she enjoys spending time with her husband, 2 adult kids, 3 cats, 2 dogs, 2 goats, a pet deer, and cattle on her ranch in Central Texas.
