• Menu
  • Skip to right header navigation
  • Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Remote COO

Your Business Operations Resource

  • Services
  • Strategy
  • About
  • Services
  • Strategy
  • About
  • Results
  • Blog
  • Contact Us
  •  
  • Join Our Team
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • Results
  • Blog
  • Contact Us
  •  
  • Join Our Team
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

5 Features Every Good Website Needs

Home » Marketing » 5 Features Every Good Website Needs

Features Every Good Website Needs

Internet usage grows each year as we integrate more technology into our daily lives. We’ve reached a point where businesses must have a website to reach customers and thrive. However, it’s not enough to just have a website. You must have a “good” one. Here are 5 features every good website needs.

1 – Mobile Adaptive Display

With the growing use of mobile devices, a mobile adaptive website is an absolute must. In fact, Google announced years ago that websites must be mobile adaptive in order to appear in search results performed on mobile devices. This certainly makes sense, but what does mobile adaptive mean? Rather than having two different websites, one for desktop and one for mobile, this singular website adjusts according to the size of the device.

For example, below is a screenshot from a section of our services page. On a desktop, there is enough page width to display multiple columns. However, on a mobile device, without adaptive display, the information would get stacked on top of itself making it difficult to read. The “adaptive” display ensures the information appears legibly on whichever device is used to view the information. Mobile adaptive display is the most important of the 5 key features every good website needs.

2 – Easy Navigation

Another important feature of a good website is clear and easy navigation. If you make it difficult for visitors to navigate your website, they may never find what they’re looking for. Even worse, visitors may get frustrated and quickly leave your website. For better navigation, use clear and easy to interpret terms. Additionally, avoid busy menus or those with too many nested layers. Although your website may be filled with a wealth of complex information, your navigation should be an easy to understand and high-level summary of its content.

3 – Security

Is your website secure? How can you tell? Secure websites require what’s called an SSL certificate. In a browser, the url displays starting with “https” and a lock icon normally appears near the url. Contact your web hosting provider to inquire about purchasing an SSL certificate. There is normally a yearly fee, and some changes will most likely be required on your website. However, without this security, some browsers will warn visitors about your website, which can cause you to lose valuable website traffic.

4 – Timely & Engaging Content

Gone are the days when you can create a website and not alter it for years. Every good website needs timely and engaging content. First and foremost, make sure your static pages are up-to-date and reflect your current business offerings. Outdated information will reflect poorly on your business and cause confusion among your customers. Secondly, consider adding a blog section. Blogs are a great way to provide updates about your company, discuss important industry news, and/or provide helpful information and tips to your customers. They can also help you rank higher on search engines.

5 – Call to Action Prompts

Think about the purpose of your website. Are you trying to sell a product or service? Are you looking to engage with the community? Are you promoting a specific cause? No matter your purpose, there is likely something that you want people to do in order for you to achieve that purpose. Make it easy for them to do so by placing clear call-to-action prompts throughout your website. It can be in multiple places such as your navigation menu, page sidebars, footer, and/or in other strategic locations. The easier you make a call-to-action, the more likely visitors will follow it.

More Features Every Good Website Needs

These are just a few key features every good website needs. There are many other elements that are important and can benefit your business. If you have a dated website in need of a big refresh, contact us for a consultation. We can review your website with you, discuss your business goals, and suggest ways for you to improve your website design and content to increase your ability and better achieve your business goals.

Previous Post: «Prioritization Prioritize Better with The Eisenhower Principle
Next Post: LinkedIn Best Practices for Small Business Professionals »

Primary Sidebar

Join Us

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

info@remotecoo.com

Schedule Now

Recent Posts

Adjust Your Focus for Improved Productivity

Get Uncomfortable – Step Outside Your Comfort Zone

Remote COO Launches with Expanded Services

Being Optimistic

Big Time Wasters – Good Habits to Improve Productivity

Categories

  • Marketing (7)
  • News & Announcements (13)
  • Operations (25)
  • Personal Development (12)
  • Productivity (38)
  • Resources (21)

Footer

Remote COO is a team of experts specializing in operational strategies that empower growth. We partner with business owners, entrepreneurs and non-profit organizations to transform goals and ideas into action through a dynamic, collaborative process.

  • Services
  • Strategy
  • Team
  • Join Our Team
  • Results
  • Smarter Work(sheet)
  • Schedule Consultation
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

281-320-9703
info@remotecoo.com

Subscribe to Our Newsletter

Copyright © 2022. All Rights Reserved.

Copyright © 2023 · Remote COO · All Rights Reserved

Subscribe to Our Newsletter

Subscribe to our monthly newsletter for valuable tips on how to work more efficiently to accomplish your goals!

Subscribe To Our Newsletter

Subscribe to our monthly newsletter for valuable tips on how to work more efficiently to accomplish your goals!